OVERVIEW

About the Business

Jung+ is a healthcare brand specializing in anti-aging and longevity, offering evidence-based solutions for internal and cosmetic aging. They are on a mission is to shift the focus from managing age-related diseases to promoting preventative health, blending science with lifestyle to create aspirational and credible solutions.

The client approached us because they needed a partner who could translate their vision into a compelling brand and digital experience. They wanted to create an authoritative yet approachable identity that would resonate with their target audience - those seeking scientific rigor and aspirational wellness. This included the challenge of designing a scalable brand identity and an engaging eCommerce platform to reflect their innovative solutions.

Country

USA

Services

Brand design

Web design

Motion Design

Graphic Design

Our team

Project Tasks and Challenges

Blending science and lifestyle

Balancing scientific credibility with aspirational lifestyle appeal to create a brand that resonates with a diverse audience.

Simplifying scientific complexity

Making evidence-based, research-driven information accessible and engaging without compromising credibility.

Conveying innovation through design

Developing a visual identity that merges futuristic concepts with the science of longevity.

Creating a unified brand ecosystem

Ensuring consistency across the brand's visual identity, product packaging, and digital platforms while allowing room for future scalability.

Key Project Goals

01.

Develop a sleek and aspirational brand identity that merges science with lifestyle.

02.

Build a responsive and user-friendly eCommerce platform to engage customers and drive sales.

03.

Effectively communicate Jung+’s evidence-based solutions in a way that’s both credible and approachable.

04.

Ensure the brand and website are scalable to support future growth and marketing efforts.

Phase1:

Discovery

Our team conducted extensive market research, competitive analysis, and developed user personas to understand the target audience's needs and preferences. This phase helped us identify the right tone and visual language to balance credibility with lifestyle appeal.

Phase2:

Ideation

We focused on two distinct creative directions to embody Jung+’s vision:

Space theme

This concept symbolized the future of health and longevity, drawing inspiration from the vastness of space to evoke innovation, exploration, and scientific advancement. Cosmic visuals were used to represent boundless possibilities and cutting-edge solutions.

Reverse the clock

This direction focused on the idea of manipulating time to halt or reverse aging. It emphasized the themes of rejuvenation, renewal, and innovation, incorporating imagery and motifs that conveyed control over time and its effects.

The client was captivated by both concepts and chose a combination of the two. This allowed us to merge futuristic visuals with the concept of reversing time, creating a unique brand narrative.

Phase3:

Design

Once the stylistic direction was finalized, we transitioned to designing the website and all associated marketing materials, including the product packaging.

Results

This project transformed Sonar’s brand and online presence to meet the needs of enterprise clients. By aligning the design with Sonar’s goals, we effectively positioned the company for growth in the competitive mortgage tech space.

Engaging brand identity:

We delivered a sleek and aspirational brand that successfully blended scientific authority with lifestyle appeal. The brand identity was scalable and consistent across all touchpoints, including packaging, digital platforms, and marketing materials.

User-friendly eCommerce platform:

The website simplified complex scientific information while remaining visually engaging and easy to navigate, enhancing the user experience.

Client collaboration and satisfaction:

Through iterative collaboration, we incorporated the client’s ideas and inspirations while maintaining alignment with the brand. The client was highly satisfied with the outcome, which positioned Jung+ as a credible and innovative leader in the anti-aging industry.

Market differentiation:

The combination of futuristic visuals and the "reversing time" narrative differentiated Jung+ from competitors, creating a strong foundation for customer trust and engagement.

Future growth:

The scalable brand framework ensured adaptability for future products, marketing campaigns, and business expansion.

Conclusion

The Jung+ project achieved its mission to create a brand and digital experience that balances scientific rigor with aspirational wellness.

By blending futuristic visuals with the concept of reversing time, we crafted a compelling narrative that positioned Jung+ as a leader in anti-aging and longevity solutions.

Through collaboration with client, we delivered a scalable and engaging brand ecosystem that resonates with its target audience and supports future growth.