“They combined original ideas with a strong work ethic and consistently high standards.”
Dmytro Babat, Director
PlusOne Moving
[UI/UX redesign services]
Design Reset: Give your product a fresh start
We help you redesign your product and untangle the design debt that’s slowing it down.
Growth has a way of exposing the cracks
Most startups start by moving fast. That’s the right call. But as the product grows, design compromises turn into design debt. Here is what happens — we call it The Design Debt Bomb.
- 01
You move fast
You ship quickly, and small design shortcuts go unnoticed.
- 02
Things get harder
Designers and engineers start working around inconsistencies.
- 03
Users notice
The product feels less cohesive, so the brand starts to drift and conversion takes a hit.
- 04
Redesign enters the chat
Suddenly, everyone is talking about a redesign.
Where Design Reset makes a difference
Your competitors look more appealing
Your product may be just as good, but the experience isn’t making that clear. We’ll find what’s wrong and make your product feel stronger.
Every new feature is a one-off component
You did a UI refresh, but the problems stayed. Inconsistent flows remained and new features still needed one-off components.
Your product became harder to use
Your product has grown, so has the number of features. But as those features piled up, the overall experience became harder.
Your design system is holding AI back
You’re ready to accelerate feature design and development, but your design system isn’t AI-ready, so your team can’t move faster.
Adding AI means rethinking your interface
Adding AI changes how users interact with the product, which means rethinking flows, states, permissions, and the logic underneath them.
Three things we reset
With our UI/UX redesign services, we help growing product teams improve the experience, strengthen the foundations underneath it, and create a product that’s ready for what comes next.
UI
Visual refresh
For products that have outgrown their visual identity or no longer feel connected across brand, website, and product. We refresh the interface, reconnect the brand, and fix the inconsistencies that make the experience feel fragmented.
Product
Intuitive experience
For growing products where new features and complexity have made the experience harder to navigate. We rethink the flows and interactions so users can get where they need to go without having to figure out the product first.
Design system
AI-ready and scalable
For teams that want to use AI to move faster but whose design system wasn’t built for it. We create the components, patterns, and rules that let your team and AI build new features and screens without creating more one-off work.
How it works
- 01
Audit
We go through your product, user flows, and existing design system to understand where users get stuck and where the design debt is. You get a map of the biggest UX problems, their impact, and what we recommend fixing first.
- 02
Prioritize
We evaluate the problems from the audit against user and business impact and effort to decide what needs to change first. You get a redesign roadmap that focuses the work where it will make the biggest difference.
- 03
Reset
We redesign the highest-impact flows and interfaces, working from the priorities we’ve identified. You get a more intuitive experience that solves the problems we found in the audit.
- 04
Systemize
We turn the new patterns into reusable components and guidelines, connecting them to your existing workflow. You get a design system your team can build on.
We redesign to solve the problem, not just make things look better
Conversion
Reduce friction in the journeys that drive signup, activation, purchase, or demo.
Velocity
Give your team a system that makes new features faster to design, build, and ship.
Adoption
Make key features easier to understand and use, so more users get value from the product.
Consistency
Bring the brand, product, and website together so every part of the experience feels intentional.
AI readiness
Create the foundations your team needs to add AI without adding another layer of design debt.
Retention
Remove the friction that makes users drop off, get stuck, or leave before they get value.
[Case study]
From design debt to a four-hour rebrand
- Before
- Previous vendors left the team without a design system as the product scaled.
- After
- We built a design system in four months, giving the team a foundation that made a full rebrand possible in just four hours.
From the teams that worked with us
52 reviews“They combined original ideas with a strong work ethic and consistently high standards.”
Dmytro Babat, Director
PlusOne Moving
“We are extremely lucky to have worked with them and would highly recommend them to anybody.”
Thorben Scheidegger, Co-Founder
FinTech Company
“Their designs connected perfectly with what we wanted, and the collaboration was very pleasant.”
Lucas Bonavita, Product Manager
Quicargo
“We’re getting everything we want and more.”
Seif Salama, Senior Product Marketing Manager
AngelList Venture
“They really care about the client’s needs.”
Peng Cheng, Founder & CEO
PauseAble
“Habitat Creative Company was smooth and had good deliverables compared to other agencies. They took feedback early and ensured the designs were translatable to actual development work.”
Kara Amantoy, Co-Founder & COO
Pickle
“The team was a great group of communicators and clear thinkers who were capable of empathy.”
Aboudy El Farkh, Founder
Aura Labs
“The team is dedicated to the project and focused on their client’s success.”
Greg Short, Co-Founder
Feeds Inc.
“They delivered the project on time and made sure my needs were fully satisfied.”
Tzur Rupin, CMO
Dots
“We saw a 340% increase in website traffic, 2.7x more time on site, and a 38% drop in bounce rate.”
Idan Benishu, Co-Founder & CEO
Bagel AI
“The designs they built were extremely tasteful and contemporary. They were fast in their work and communication.”
Jesse Johnson, Founder & Director
STORE 5a
“Habitat had a multi-step process for delivering business value but were flexible and considerate of our timelines.”
Mike Faber, CEO
Vendo
“They combined original ideas with a strong work ethic and consistently high standards.”
Dmytro Babat, Director
PlusOne Moving
“We are extremely lucky to have worked with them and would highly recommend them to anybody.”
Thorben Scheidegger, Co-Founder
FinTech Company
“Their designs connected perfectly with what we wanted, and the collaboration was very pleasant.”
Lucas Bonavita, Product Manager
Quicargo
“We’re getting everything we want and more.”
Seif Salama, Senior Product Marketing Manager
AngelList Venture
“They really care about the client’s needs.”
Peng Cheng, Founder & CEO
PauseAble
“Habitat Creative Company was smooth and had good deliverables compared to other agencies. They took feedback early and ensured the designs were translatable to actual development work.”
Kara Amantoy, Co-Founder & COO
Pickle
“The team was a great group of communicators and clear thinkers who were capable of empathy.”
Aboudy El Farkh, Founder
Aura Labs
“The team is dedicated to the project and focused on their client’s success.”
Greg Short, Co-Founder
Feeds Inc.
“They delivered the project on time and made sure my needs were fully satisfied.”
Tzur Rupin, CMO
Dots
“We saw a 340% increase in website traffic, 2.7x more time on site, and a 38% drop in bounce rate.”
Idan Benishu, Co-Founder & CEO
Bagel AI
“The designs they built were extremely tasteful and contemporary. They were fast in their work and communication.”
Jesse Johnson, Founder & Director
STORE 5a
“Habitat had a multi-step process for delivering business value but were flexible and considerate of our timelines.”
Mike Faber, CEO
Vendo
Let our designers take a fresh look at your product. For free
We’ll go through your product and come back with 3-4 specific things we’d change, along with why we’d change them. It’s the kind of practical feedback you’d normally pay for, and we’ll get it back to you within 48 hours.
Please insert a URL to your product or Figma file and your email below ↓
Related services
- BlueprintDefine the product. Two weeks of strategy before anything gets redesigned.
- Design EmbedNeed more design capacity? We provide senior UI/UX designers with mature AI skills.
- Design SystemUX is fine, but you could use a better design system? We build custom systems to be agents-ready.
- AI FitJust want to add AI without redesigning the whole product? Let’s figure out where AI belongs.
Have questions?
A design reset is a full product redesign, including UI/UX, website, brand and design system (if needed).
A Design Reset fixes the product experience when it has accumulated design debt. A Design System gives your team the reusable components, patterns, and rules to keep that debt from building up again.
We onboard in 2–3 days and ship first delivery in under two weeks. The full engagement runs in roughly half the traditional agency timeline, because the process is AI-accelerated by design.
A Design Reset should improve the parts of the product where design debt is getting in the way of growth. That might mean simpler user flows, better conversion and adoption, more consistent UI, a stronger brand experience, or a design system that helps your team move faster.